ProductRankingforRevenueMaximizationwith MultiplePurchases

Online retailing has become increasingly popular over the last decades [17, 28, 52]. The way of product ranking is the crux for online retailers because it determines the consumers' shopping behaviors [17] and thus influences the retailers' revenue [20, 49]. For instance, the probability of consumers' purchasing from a firm or clicking an advertisement is strongly related to the display order[8,3,33].