When AI Gives Advice: Evaluating AI and Human Responses to Online Advice-Seeking for Well-Being

Seeking advice is a core human behavior that the Internet has reinvented twice: first through forums and Q\&A communities that crowdsource public guidance, and now through large language models (LLMs) that deliver private, on-demand counsel at scale. Yet the quality of this synthesized LLM advice remains unclear. How does it compare, not only against arbitrary human comments, but against the wisdom of the online crowd? We conducted two studies (N = 210) in which experts compared top-voted Reddit advice with LLM-generated advice. LLMs ranked significantly higher overall and on effectiveness, warmth, and willingness to seek advice again. GPT-4o beat GPT-5 on all metrics except sycophancy, suggesting that benchmark gains need not improve advice-giving. In our second study, we examined how human and algorithmic advice could be combined, and found that human advice can be unobtrusively polished to compete with AI-generated comments. Finally, to surface user expectations, we ran an exploratory survey with undergraduates (N=148) that revealed heterogeneous, persona-dependent preferences for agent qualities (e.g., coach-like: goal-focused structure; friend-like: warmth and humor). We conclude with design implications for advice-giving agents and ecosystems blending AI, crowd input, and expert oversight.