Evolutionary Design: Philosophy, Theory, and Application Tactics

Although it has contributed to remarkable improvements in some specific areas, attempts to develop a universal design theory are generally characterized by failure. This paper sketches arguments for a new approach to engineering design based on Semiotics - the science about signs. The approach is to combine different design theories over all the product life cycle stages into one coherent and traceable framework. Besides, it is to bring together the designer's and user's understandings of the notion of 'good product'. Building on the insight from natural sciences that complex systems always exhibit a self-organizing meaning-influential hierarchical dynamics, objective laws controlling product development are found through an examination of design as a semiosis process. These laws are then applied to support evolutionary design of products. An experiment validating some of the theoretical findings is outlined, and concluding remarks are given.