Corporate Greenwashing Detection in Text - a Survey

This increased awareness has translated into guidelines, laws, and investments, such as the European Green Deal [84] or the Inflation Reduction Act in the US [106]. Many companies have used the financial incentives offered by states, and the guidelines and legislation to make significant steps towards sustainability [109]. At the same time, this growing attention also generated an advertising opportunity for companies that aim to promote themselves as environmentally aware and responsible. Indeed, some companies have been found to deliberately manipulate their data and statistics to appear more environment-friendly. The Diesel Scandal around the Volkswagen car company is a prominent example [116]. However, such cases are not the norm. More commonly, companies avoid outright data manipulation but present themselves in a misleadingly positive light regarding their environmental impact - a practice called greenwashing.