Data Flows and Colonial Regimes in Africa: A Critical Analysis of the Colonial Futurities Embedded in AI Ecosystems

Data Flows and Colonial Regimes in Africa: A Critical Analysis of the Colonial Futurities Embedded in AI Recommendation Algorithms Angella Ndaka, University of Witwatersrand, Johannesburg, South Africa Fátima Ávila - Acosta, Berlin Graduate School of Social Sciences at Humboldt University, Berlin, Germany Harnred Mbula, Centre for Epistemic Justice, Nairobi, Kenya Christine Amera, Centre for Epistemic Justice, Nairobi Kenya Sandra Tiyani Chauke University of Pretoria, South Africa Eucabeth Majiwa Jomo Kenyatta University of Agriculture and Technology, Nairobi, Kenya Abstract In the last few years, Africa has experienced growth in a thriving ecosystem of Artificial Intelligence (AI) technologies and systems, developed and promoted by both local and global technology players. While the sociotechnical imaginaries about these syst ems promote AI as critical to achiev ing Africa's sustainable development agenda, some of them have subtly permeated society, recreating new values, cultures, practices, and histories that threaten to marginalize minority groups in the region. Africa predominantly frames AI as an imaginary solution to address complex social challenges; however, the narrative subtly ignores deeper power - related concerns, including data governance, embedded algorithmic colonialism, and the exploitation that propag ates new digital colonial sites. However, the development of current AI ethics in Africa is in its infancy and predominantly framed through lenses of Western perspective, with the social and ethical impacts of the AI innovations and application on African epistemologies and worldviews not prioritized. To ensure that people on the African continent leverage the benefits of AI, these social and ethical impacts o f AI need to be critically and explicitly considered and addressed. This chapter will therefore seek to frame the elemental and invisible problems of AI and big data in the African context by examining digital sites and infrastructure through the lens of power and interests. It will present reflections on how these sites are using AI recommendation algorithms to recreate new digital societies in the region, how they have the potential to propagate algorithmic colonialism and negative gender norms, and what this means for the regional sustainable development agenda. The chapter proposes adopting business models that embrace response - ability and consider the existence of alternative socio - material worlds of AI. These reflections will mainly come from ongoing discussions with Kenyan social media users in this author's user space talks, which take place every month. Keywords: Artificial Intelligence; algorithmic colonialism; Data; response - ability; digital sites Section 1: Introduction The growing global interest, combined with rising investments in AI skilling and infrastructure development, is a key driver of the expanding landscape of AI technologies and systems across Africa.