Our study presents a multifaceted approach to enhancing user interaction and content relevance in social media platforms through a federated learning framework. We introduce personalized LLM Federated Learning and Context-based Social Media models. In our framework, multiple client entities receive a foundational GPT model, which is fine-tuned using locally collected social media data while ensuring data privacy through federated aggregation. Key modules focus on categorizing user-generated content, computing user persona scores, and identifying relevant posts from friends networks. By integrating a sophisticated social engagement quantification method with matrix factorization techniques, our system delivers real-time personalized content suggestions tailored to individual preferences. Furthermore, an adaptive feedback loop, alongside a robust readability scoring algorithm, significantly enhances the quality and relevance of the content presented to users. This comprehensive solution not only addresses the challenges of content filtering and recommendation but also fosters a more engaging social media experience while safeguarding user privacy, setting a new standard for personalized interactions in digital platforms.

Explanation fidelity, which measures how accurately an explanation reflects a model's true reasoning, remains critically underexplored in recommender systems. We introduce SPINRec (Stochastic Path Integration for Neural Recommender Explanations), a model-agnostic approach that adapts path-integration techniques to the sparse and implicit nature of recommendation data. To overcome the limitations of prior methods, SPINRec employs stochastic baseline sampling: instead of integrating from a fixed or unrealistic baseline, it samples multiple plausible user profiles from the empirical data distribution and selects the most faithful attribution path. This design captures the influence of both observed and unobserved interactions, yielding more stable and personalized explanations. We conduct the most comprehensive fidelity evaluation to date across three models (MF, VAE, NCF), three datasets (ML1M, Yahoo! Music, Pinterest), and a suite of counterfactual metrics, including AUC-based perturbation curves and fixed-length diagnostics. SPINRec consistently outperforms all baselines, establishing a new benchmark for faithful explainability in recommendation. Code and evaluation tools are publicly available at https://github.com/DeltaLabTLV/SPINRec.

We present a method for extracting \emph{monosemantic} neurons, defined as latent dimensions that align with coherent and interpretable concepts, from user and item embeddings in recommender systems. Our approach employs a Sparse Autoencoder (SAE) to reveal semantic structure within pretrained representations. In contrast to work on language models, monosemanticity in recommendation must preserve the interactions between separate user and item embeddings. To achieve this, we introduce a \emph{prediction aware} training objective that backpropagates through a frozen recommender and aligns the learned latent structure with the model's user-item affinity predictions. The resulting neurons capture properties such as genre, popularity, and temporal trends, and support post hoc control operations including targeted filtering and content promotion without modifying the base model. Our method generalizes across different recommendation models and datasets, providing a practical tool for interpretable and controllable personalization. Code and evaluation resources are available at https://github.com/DeltaLabTLV/Monosemanticity4Rec.

User retention is a critical objective for online platforms like Pinterest, as it strengthens user loyalty and drives growth through repeated engagement. A key indicator of retention is revisitation, i.e., when users return to view previously saved content, a behavior often sparked by personalized recommendations and user satisfaction. However, modeling and optimizing revisitation poses significant challenges. One core difficulty is accurate attribution: it is often unclear which specific user actions or content exposures trigger a revisit, since many confounding factors (e.g., content quality, user interface, notifications, or even changing user intent) can influence return behavior. Additionally, the scale and timing of revisitations introduce further complexity; users may revisit content days or even weeks after their initial interaction, requiring the system to maintain and associate extensive historical records across millions of users and sessions. These complexities render existing methods insufficient for robustly capturing and optimizing long-term revisitation. To address these gaps, we introduce a novel, lightweight, and interpretable framework for modeling revisitation behavior and optimizing long-term user retention in Pinterest's search-based recommendation context. By defining a surrogate attribution process that links saves to subsequent revisitations, we reduce noise in the causal relationship between user actions and return visits. Our scalable event aggregation pipeline enables large-scale analysis of user revisitation patterns and enhances the ranking system's ability to surface items with high retention value. Deployed on Pinterest's Related Pins surface to serve 500+ million users, the framework led to a significant lift of 0.1% in active users without additional computational costs.

The widespread adoption of Large Language Models (LLMs) as re-rankers is shifting recommender systems towards a user-centric paradigm. However, a significant gap remains: current re-rankers often lack mechanisms for fine-grained user control. They struggle to balance inherent user preferences with multiple attribute-based constraints, often resorting to simplistic hard filtering that can excessively narrow the recommendation pool and yield suboptimal results. This limitation leaves users as passive recipients rather than active collaborators in the recommendation process. To bridge this gap, we propose COREC, a novel token-augmented re-ranking framework that incorporates specific user requirements in co-creating the recommendation outcome. COREC empowers users to steer re-ranking results with precise and flexible control via explicit, attribute-based signals. The framework learns to balance these commands against latent preferences, yielding rankings that adhere to user instructions without sacrificing personalization. Experiments show that COREC: (1) exceeds state-of-the-art baselines on standard recommendation effectiveness and (2) demonstrates superior adherence to specific attribute requirements, proving that COREC enables fine-grained and predictable manipulation of the rankings.

Generative Recommendation (GR) has emerged as a new paradigm in recommender systems. This approach relies on quantized representations to discretize item features, modeling users' historical interactions as sequences of discrete tokens. Based on these tokenized sequences, GR predicts the next item by employing next-token prediction methods. The challenges of GR lie in constructing high-quality semantic identifiers (IDs) that are hierarchically organized, minimally conflicting, and conducive to effective generative model training. However, current approaches remain limited in their ability to harness multimodal information and to capture the deep and intricate interactions among diverse modalities, both of which are essential for learning high-quality semantic IDs and for effectively training GR models. To address this, we propose Multi-Aspect Cross-modal quantization for generative Recommendation (MACRec), which introduces multi-modal information and incorporates it into both semantic ID learning and generative model training from different aspects. Specifically, we first introduce cross-modal quantization during the ID learning process, which effectively reduces conflict rates and thus improves codebook usability through the complementary integration of multimodal information. In addition, to further enhance the generative ability of our GR model, we incorporate multi-aspect cross-modal alignments, including the implicit and explicit alignments. Finally, we conduct extensive experiments on three well-known recommendation datasets to demonstrate the effectiveness of our proposed method.

Personalized recommendation systems shape much of user choice online, yet their targeted nature makes separating out the value of recommendation and the underlying goods challenging. We build a discrete choice model that embeds recommendation-induced utility, low-rank heterogeneity, and flexible state dependence and apply the model to viewership data at Netflix. We exploit idiosyncratic variation introduced by the recommendation algorithm to identify and separately value these components as well as to recover model-free diversion ratios that we can use to validate our structural model. We use the model to evaluate counterfactuals that quantify the incremental engagement generated by personalized recommendations. First, we show that replacing the current recommender system with a matrix factorization or popularity-based algorithm would lead to 4% and 12% reduction in engagement, respectively, and decreased consumption diversity. Second, most of the consumption increase from recommendations comes from effective targeting, not mechanical exposure, with the largest gains for mid-popularity goods (as opposed to broadly appealing or very niche goods).

Recommendation systems are essential tools in modern e-commerce, facilitating personalized user experiences by suggesting relevant products. Recent advancements in generative models have demonstrated potential in enhancing recommendation systems; however, these models often exhibit limitations in optimizing retrieval tasks, primarily due to their reliance on autoregressive generation mechanisms. Conventional approaches introduce sequential dependencies that impede efficient retrieval, as they are inherently unsuitable for generating multiple items without positional constraints within a single request session. To address these limitations, we propose TBGRecall, a framework integrating Next Session Prediction (NSP), designed to enhance generative retrieval models for e-commerce applications. Our framework reformulation involves partitioning input samples into multi-session sequences, where each sequence comprises a session token followed by a set of item tokens, and then further incorporate multiple optimizations tailored to the generative task in retrieval scenarios. In terms of training methodology, our pipeline integrates limited historical data pre-training with stochastic partial incremental training, significantly improving training efficiency and emphasizing the superiority of data recency over sheer data volume. Our extensive experiments, conducted on public benchmarks alongside a large-scale industrial dataset from TaoBao, show TBGRecall outperforms the state-of-the-art recommendation methods, and exhibits a clear scaling law trend. Ultimately, NSP represents a significant advancement in the effectiveness of generative recommendation systems for e-commerce applications.

User feedback is critical for refining recommendation systems, yet explicit feedback (e.g., likes or dislikes) remains scarce in practice. As a more feasible alternative, inferring user preferences from massive implicit feedback has shown great potential (e.g., a user quickly skipping a recommended video usually indicates disinterest). Unfortunately, implicit feedback is often noisy: a user might skip a video due to accidental clicks or other reasons, rather than disliking it. Such noise can easily misjudge user interests, thereby undermining recommendation performance. To address this issue, we propose a novel Group-aware User Behavior Simulation (G-UBS) paradigm, which leverages contextual guidance from relevant user groups, enabling robust and in-depth interpretation of implicit feedback for individual users. Specifically, G-UBS operates via two key agents. First, the User Group Manager (UGM) effectively clusters users to generate group profiles utilizing a ``summarize-cluster-reflect" workflow based on LLMs. Second, the User Feedback Modeler (UFM) employs an innovative group-aware reinforcement learning approach, where each user is guided by the associated group profiles during the reinforcement learning process, allowing UFM to robustly and deeply examine the reasons behind implicit feedback. To assess our G-UBS paradigm, we have constructed a Video Recommendation benchmark with Implicit Feedback (IF-VR). To the best of our knowledge, this is the first multi-modal benchmark for implicit feedback evaluation in video recommendation, encompassing 15k users, 25k videos, and 933k interaction records with implicit feedback. Extensive experiments on IF-VR demonstrate that G-UBS significantly outperforms mainstream LLMs and MLLMs, with a 4.0% higher proportion of videos achieving a play rate > 30% and 14.9% higher reasoning accuracy on IF-VR.

Generative recommendations (GR), which usually include item tokenizers and generative Large Language Models (LLMs), have demonstrated remarkable success across a wide range of scenarios. The majority of existing research efforts primarily concentrate on developing powerful item tokenizers or advancing LLM decoding strategies to attain superior performance. However, the critical fine-tuning step in GR frameworks, which is essential for adapting LLMs to recommendation data, remains largely unexplored. Current approaches predominantly rely on either the next-token prediction loss of supervised fine-tuning (SFT) or recommendationspecific direct preference optimization (DPO) strategies. Both methods ignore the exploration of possible positive unobserved samples, which is commonly referred to as the exposure bias problem. To mitigate this problem, this paper treats the GR as a multi-step generation task and constructs a GFlowNets-based fine-tuning framework (GFlowGR). The proposed framework integrates collaborative knowledge from traditional recommender systems to create an adaptive trajectory sampler and a comprehensive reward model. Leveraging the diverse generation property of GFlowNets, along with sampling and heuristic weighting techniques, GFlowGR emerges as a promising approach to mitigate the exposure bias problem. Extensive empirical results on two real-world datasets and with two different GR backbones highlight the effectiveness and robustness of GFlowGR.