We study streaming data with categorical features where the vocabulary of categorical feature values is changing and can even grow unboundedly over time. Feature hashing is commonly used as a pre-processing step to map these categorical values into a feature space of fixed size before learning their embeddings. While these methods have been developed and evaluated for offline or batch settings, in this paper we consider online settings. We show that deterministic embeddings are sensitive to the arrival order of categories and suffer from forgetting in online learning, leading to performance deterioration. To mitigate this issue, we propose a probabilistic hash embedding (PHE) model that treats hash embeddings as stochastic and applies Bayesian online learning to learn incrementally from data. Based on the structure of PHE, we derive a scalable inference algorithm to learn model parameters and infer/update the posteriors of hash embeddings and other latent variables. Our algorithm (i) can handle an evolving vocabulary of categorical items, (ii) is adaptive to new items without forgetting old items, (iii) is implementable with a bounded set of parameters that does not grow with the number of distinct observed values on the stream, and (iv) is invariant to the item arrival order. Experiments in classification, sequence modeling, and recommendation systems in online learning setups demonstrate the superior performance of PHE while maintaining high memory efficiency (consumes as low as 2~4 memory of a one-hot embedding table). Supplementary materials are at https://github.com/aodongli/probabilistic-hash-embeddings

Modern recommender systems struggle to effectively utilize the rich, yet high-dimensional and noisy, multi-modal features generated by Large Language Models (LLMs). Treating these features as static inputs decouples them from the core recommendation task. We address this limitation with a novel framework built on a key insight: deeply fusing multi-modal and collaborative knowledge for representation denoising. Our unified architecture introduces two primary technical innovations. First, we integrate dimensionality reduction directly into the recommendation model, enabling end-to-end co-training that makes the reduction process aware of the final ranking objective. Second, we introduce a contrastive learning objective that explicitly incorporates the collaborative filtering signal into the latent space. This synergistic process refines raw LLM embeddings, filtering noise while amplifying task-relevant signals. Extensive experiments confirm our method's superior discriminative power, proving that this integrated fusion and denoising strategy is critical for achieving state-of-the-art performance. Our work provides a foundational paradigm for effectively harnessing LLMs in recommender systems.

Conversion and conversion rate (CVR) prediction play a critical role in efficient advertising decision-making. In past decades, although researchers have developed plenty of models for CVR prediction, the methodological evolution and relationships between different techniques have been precluded. In this paper, we conduct a comprehensive literature review on CVR prediction in online advertising, and classify state-of-the-art CVR prediction models into six categories with respect to the underlying techniques and elaborate on connections between these techniques. For each category of models, we present the framework of underlying techniques, their advantages and disadvantages, and discuss how they are utilized for CVR prediction. Moreover, we summarize the performance of various CVR prediction models on public and proprietary datasets. Finally, we identify research trends, major challenges, and promising future directions. We observe that results of performance evaluation reported in prior studies are not unanimous; semantics-enriched, attribution-enhanced, debiased CVR prediction and jointly modeling CTR and CVR prediction would be promising directions to explore in the future. This review is expected to provide valuable references and insights for future researchers and practitioners in this area.

Large Vision-Language Models (LVLMs) have transformed image captioning, shifting from concise captions to detailed descriptions. We introduce LOTUS, a leaderboard for evaluating detailed captions, addressing three main gaps in existing evaluations: lack of standardized criteria, bias-aware assessments, and user preference considerations. LOTUS comprehensively evaluates various aspects, including caption quality (e.g., alignment, descriptiveness), risks (\eg, hallucination), and societal biases (e.g., gender bias) while enabling preference-oriented evaluations by tailoring criteria to diverse user preferences. Our analysis of recent LVLMs reveals no single model excels across all criteria, while correlations emerge between caption detail and bias risks. Preference-oriented evaluations demonstrate that optimal model selection depends on user priorities.

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Novice and expert users have different systematic preferences in task-oriented dialogues. However, whether catering to these preferences actually improves user experience and task performance remains understudied. To investigate the effects of expertise-based personalization, we first built a version of an enterprise AI assistant with passive personalization. We then conducted a user study where participants completed timed exams, aided by the two versions of the AI assistant. Preliminary results indicate that passive personalization helps reduce task load and improve assistant perception, but reveal task-specific limitations that can be addressed through providing more user agency. These findings underscore the importance of combining active and passive personalization to optimize user experience and effectiveness in enterprise task-oriented environments.

In web environments, user preferences are often refined progressively as users move from browsing broad categories to exploring specific items. However, existing generative recommenders overlook this natural refinement process. Generative recommendation formulates next-item prediction as autoregressive generation over tokenized user histories, where each item is represented as a sequence of discrete tokens. Prior models typically fuse heterogeneous attributes such as ID, category, title, and description into a single embedding before quantization, which flattens the inherent semantic hierarchy of items and fails to capture the gradual evolution of user intent during web interactions. To address this limitation, we propose CoFiRec, a novel generative recommendation framework that explicitly incorporates the Coarse-to-Fine nature of item semantics into the tokenization process. Instead of compressing all attributes into a single latent space, CoFiRec decomposes item information into multiple semantic levels, ranging from high-level categories to detailed descriptions and collaborative filtering signals. Based on this design, we introduce the CoFiRec Tokenizer, which tokenizes each level independently while preserving structural order. During autoregressive decoding, the language model is instructed to generate item tokens from coarse to fine, progressively modeling user intent from general interests to specific item-level interests. Experiments across multiple public benchmarks and backbones demonstrate that CoFiRec outperforms existing methods, offering a new perspective for generative recommendation. Theoretically, we prove that structured tokenization leads to lower dissimilarity between generated and ground truth items, supporting its effectiveness in generative recommendation. Our code is available at https://github.com/YennNing/CoFiRec.

Large Language models are revolutionizing the conversational recommender systems through their impressive capabilities in instruction comprehension, reasoning, and human interaction. A core factor underlying effective recommendation dialogue is the ability to infer and reason about users' mental states (such as desire, intention, and belief), a cognitive capacity commonly referred to as Theory of Mind. Despite growing interest in evaluating ToM in LLMs, current benchmarks predominantly rely on synthetic narratives inspired by Sally-Anne test, which emphasize physical perception and fail to capture the complexity of mental state inference in realistic conversational settings. Moreover, existing benchmarks often overlook a critical component of human ToM: behavioral prediction, the ability to use inferred mental states to guide strategic decision-making and select appropriate conversational actions for future interactions. To better align LLM-based ToM evaluation with human-like social reasoning, we propose RecToM, a novel benchmark for evaluating ToM abilities in recommendation dialogues. RecToM focuses on two complementary dimensions: Cognitive Inference and Behavioral Prediction. The former focus on understanding what has been communicated by inferring the underlying mental states. The latter emphasizes what should be done next, evaluating whether LLMs can leverage these inferred mental states to predict, select, and assess appropriate dialogue strategies. Extensive experiments on state-of-the-art LLMs demonstrate that RecToM poses a significant challenge. While the models exhibit partial competence in recognizing mental states, they struggle to maintain coherent, strategic ToM reasoning throughout dynamic recommendation dialogues, particularly in tracking evolving intentions and aligning conversational strategies with inferred mental states.

To reliably navigate ever-shifting real-world environments, agents must grapple with incomplete knowledge and adapt their behavior through experience. However, current evaluations largely focus on tasks that leave no ambiguity, and do not measure agents' ability to adaptively learn and reason through the experiences they accrued. We exemplify the need for this in-context experiential learning in a product recommendation context, where agents must navigate shifting customer preferences and product landscapes through natural language dialogue. We curate a benchmark for experiential learning and active exploration (BELA) that combines (1) rich real-world products from Amazon, (2) a diverse collection of user personas to represent heterogeneous yet latent preferences, and (3) a LLM user simulator powered by the persona to create rich interactive trajectories. We observe that current frontier models struggle to meaningfully improve across episodes, underscoring the need for agentic systems with strong in-context learning capabilities.