Brands today are at crossroads, and vying with one another to provide tailored and very specific personalised experiences. It is expected that over the next five years, three sectors – retail, healthcare and financial services - will benefit immensely through customisation, and around $800 billion (roughly Rs. 51,16,040 crores) will be shifted to the 15 percent of companies that adopt this as a core strategy. From a customer point of view, personalisation provides a completely different experience. One of the best examples of personalisation in the current scenario is'genomic medicine' or'precision medicine'. Personalised medicine is a new concept in the world of therapeutics, wherein there is emphasis on genetic codes of the patient to predict the potency of the impending cure – which is referred to as'Pharmacogenomics'.

We've covered Facebook's venture into video, as well as the company's desire to acquire exclusive content that will attract more people to its platform. Today, Variety reports movie review aggregation site Rotten Tomatoes will host a weekly show called See It/Skip It starting November 1. New episodes will air every Thursday. Jacqueline Coley, a film critic for Black Girl Nerds, and Segun Oduolowu, an entertainment commentator, will co-host the show. It will focus on a discussion of news and opinions on films and shows that are making headlines. The duo will also ask Facebook viewers for thoughts on what they're enjoying (and what they aren't). Jeff Voris, vice president of Rotten Tomatoes, said to Variety that the site's goal with the show is "engaging our social audience in a friendly debate."

Artificial Intelligence (AI) may be out of the sci-fi closet but the adoption within MarTech industry is still very much in its nascent stage. With the advent of wireless and virtual technologies in last two decades, businesses have evolved at a breakneck pace. And now, the biggest force pushing that momentum is the refined combination of AI and Machine Learning (AI/ML). While the first half of the decade focused on leveraging Big Data, AI technology in business, especially in sales and marketing, has taken a major lead with its equitable adoption rate. The promise AI offers – intelligent software running on AI/ML algorithms would perform tasks better, faster and cheaper, is an optimistic opportunity within MarTech.

Artificial intelligence (AI) is no longer the stuff of science fiction movies; its everyday impact is growing exponentially. Companies like Starbucks are embracing AI, harnessing the power of cloud-based virtual assistant technology (like Amazon's Alexa) to streamline customer ordering. According to John Swanciger in Entrepreneur, "As customers become accustomed to AI-powered solutions like Starbucks' Alexa offering, they'll expect the same from their local businesses." That means it's more important than ever to start considering how artificial intelligence can positively impact your business model. Incorporating AI into your marketing strategy is a smart early move.

When we reviewed Google's Chromebook Pixel in 2013, we said it was a gorgeous, well-built computer that almost no one should buy. That's also how we felt about the follow up in 2015. See, Chrome OS has been considered fine for a cheap second computer, but it was pretty much impossible to recommend anyone drop $999 for the Pixel. Chrome OS was too limited, when a computer running Windows or macOS costs the same amount. Google's ambitious new Pixelbook suggests that won't be the case anymore. The laptop bears no resemblance to the original Pixel, but it's cut from similar cloth.

Dish has been cozying up with Amazon of late. The Pay TV provider already offers an Echo Dot to new customers, which lets you control its Hopper DVR or Wally with your voice. And, now you can do the same with all the Joey-enabled TVs in your home as well. As long as you have one of Amazon's smart speakers in earshot, you'll be able to bark orders at your extra television sets, which is great for when you want to pause and resume the action between rooms. And, if you seek to rule the TV in the kid's bedroom.

The Pixelbook is Google's latest attempt to make the Chromebook cool. Despite two prior generations of flagship Chromebook Pixels and a handful of high-end copycats from other manufacturers, the Chromebook category remains in a rut. Typecast as cheap, disposable browsing machines or easily locked-down classroom computers, Google hasn't figured out how to make the Chromebook essential in the same way the smartphone is for most people. Google's answer is to make the Pixelbook more like a smartphone. It joins the growing list of Chromebook models that support Android apps.

Checking what your Logitech Circle cameras are seeing could be as simple as barking out a simple voice command -- so long as you have all the necessary devices. The home security cameras now work with Google Assistant, though you'll of course need to have a Home speaker, an Android phone or an iPhone loaded with the voice assistant's app. You'll also need a Chromecast or a TV with built-in Chromecast capability to view the live video feed from your camera. If you already have all those, then you simply have to say "Ok Google, show me the front door camera" to watch what's going on in front of your house. Replace front door with "backyard" or any other location where you placed one of Logitech's cams.

According to a survey from SLI Systems, 54 percent of mid-size retailers are using or plan to use artificial intelligence (AI) as an online tool in the next 12 months. The most popular applications are expected to be personalized product recommendations, customer service requests and chatbots. The online survey of 234 e-commerce professionals primarily in the U.S., Europe, Australia and New Zealand showed that 56 percent are either using or planning to use AI for personalized product recommendations. That was followed by customer service requests, 41 percent; chatbots, 35 percent; and visual search, 32 percent. VR/AR, voice-activated apps and virtual buying assistants scored lower.In a note from late September, according to Barron's, R.W. Baird's Colin Sebastian indicated that the "overriding theme" at the Shop.org Noting that AI chatter had risen significantly at e-commerce conferences over the last two or three years, Mr. Sebastion said the message being relayed was that "machines will learn about and communicate with individual customers."

You're perhaps already a frequent use of AI tools thanks to Alexa, Siri, Google Assistant or Cortana being just a tap (or hotword) away. While the AI revolution is often discussed in tech circles, businesses are surprisingly slow at adopting new technology for their marketing efforts. Oracle found that only 31% of companies polled are using marketing technology to manage their campaigns, and only 10% are using it to improve their customer experience. With new possibilities opening for marketing thanks to artificial intelligence, it's time for marketers to play some catch up. Machine learning and natural language processing will help businesses learn about their customers, focus on their needs and even build content and communities.