How Artificial Intelligence Marketing is Changing the Game

You're perhaps already a frequent use of AI tools thanks to Alexa, Siri, Google Assistant or Cortana being just a tap (or hotword) away. While the AI revolution is often discussed in tech circles, businesses are surprisingly slow at adopting new technology for their marketing efforts. Oracle found that only 31% of companies polled are using marketing technology to manage their campaigns, and only 10% are using it to improve their customer experience. With new possibilities opening for marketing thanks to artificial intelligence, it's time for marketers to play some catch up. Machine learning and natural language processing will help businesses learn about their customers, focus on their needs and even build content and communities.