4 Ways You Could Be Incorporating Artificial Intelligence Into Your Marketing Strategy

Artificial intelligence (AI) is no longer the stuff of science fiction movies; its everyday impact is growing exponentially. Companies like Starbucks are embracing AI, harnessing the power of cloud-based virtual assistant technology (like Amazon's Alexa) to streamline customer ordering. According to John Swanciger in Entrepreneur, "As customers become accustomed to AI-powered solutions like Starbucks' Alexa offering, they'll expect the same from their local businesses." That means it's more important than ever to start considering how artificial intelligence can positively impact your business model. Incorporating AI into your marketing strategy is a smart early move.