How AI and IoT Will Shape Personalised Experiences for Customers

Brands today are at crossroads, and vying with one another to provide tailored and very specific personalised experiences. It is expected that over the next five years, three sectors – retail, healthcare and financial services - will benefit immensely through customisation, and around $800 billion (roughly Rs. 51,16,040 crores) will be shifted to the 15 percent of companies that adopt this as a core strategy. From a customer point of view, personalisation provides a completely different experience. One of the best examples of personalisation in the current scenario is'genomic medicine' or'precision medicine'. Personalised medicine is a new concept in the world of therapeutics, wherein there is emphasis on genetic codes of the patient to predict the potency of the impending cure – which is referred to as'Pharmacogenomics'.