NEW YORK--(BUSINESS WIRE)--PulsePoint, a leading global programmatic advertising platform, today announced the next generation of its content marketing platform. Story by PulsePoint provides unified distribution across top social media channels, native and content discovery platforms and premium websites -- at global scale. This consolidates workflow and simplifies execution for content marketing. Content marketing continues to grow in importance as advertisers look for ways to differentiate themselves and connect with their core audiences in an increasingly complex media landscape. Branded content has proven successful.

Story by PulsePoint provides unified distribution across top social media channels, native and content discovery platforms and premium websites -- at global scale. This consolidates workflow and simplifies execution for content marketing. Content marketing continues to grow in importance as advertisers look for ways to differentiate themselves and connect with their core audiences in an increasingly complex media landscape. Branded content has proven successful. Consumers welcome useful or entertaining information and spend significant time with advertiser-produced media, which in turn produces higher conversion rates than traditional marketing, increases brand recognition and drives sales lift.

Programmatic ad platform PulsePoint on Wednesday launched a new iteration of its content marketing platform called Story by PulsePoint. The company said the platform, which aims to streamline workflow and simplify content marketing implementation, offers global content distribution across Web sites, social media channels, native, and content discovery platforms. The new iteration is designed to help marketers differentiate themselves via content to connect with key audiences in an increasingly splintered media landscape. PulsePoint said the latest iteration of its content marketing platform aims to help marketers by optimizing for post-click behavior. It said the platform offers creative, audience, and page-level engagement metrics across channels and ad formats, and enables marketers to use optimization tools to adjust campaign configurations in real-time. In addition, Story by PulsePoint uses artificial intelligence and machine learning to iteratively update algorithms and continuously improve performance.