PulsePoint Launches Content Platform With AI Capabilities

Programmatic ad platform PulsePoint on Wednesday launched a new iteration of its content marketing platform called Story by PulsePoint. The company said the platform, which aims to streamline workflow and simplify content marketing implementation, offers global content distribution across Web sites, social media channels, native, and content discovery platforms. The new iteration is designed to help marketers differentiate themselves via content to connect with key audiences in an increasingly splintered media landscape. PulsePoint said the latest iteration of its content marketing platform aims to help marketers by optimizing for post-click behavior. It said the platform offers creative, audience, and page-level engagement metrics across channels and ad formats, and enables marketers to use optimization tools to adjust campaign configurations in real-time. In addition, Story by PulsePoint uses artificial intelligence and machine learning to iteratively update algorithms and continuously improve performance.