PulsePoint Launches Content Marketing SaaS Platform With Enhanced AI and Machine Learning Capabilities

Story by PulsePoint provides unified distribution across top social media channels, native and content discovery platforms and premium websites -- at global scale. This consolidates workflow and simplifies execution for content marketing. Content marketing continues to grow in importance as advertisers look for ways to differentiate themselves and connect with their core audiences in an increasingly complex media landscape. Branded content has proven successful. Consumers welcome useful or entertaining information and spend significant time with advertiser-produced media, which in turn produces higher conversion rates than traditional marketing, increases brand recognition and drives sales lift.