PulsePoint Launches Content Marketing SaaS Platform With Enhanced AI and Machine Learning Capabilities

NEW YORK--(BUSINESS WIRE)--PulsePoint, a leading global programmatic advertising platform, today announced the next generation of its content marketing platform. Story by PulsePoint provides unified distribution across top social media channels, native and content discovery platforms and premium websites -- at global scale. This consolidates workflow and simplifies execution for content marketing. Content marketing continues to grow in importance as advertisers look for ways to differentiate themselves and connect with their core audiences in an increasingly complex media landscape. Branded content has proven successful.