The rapid expansion of e-commerce platforms generates vast amounts of unstructured product data, creating significant challenges for information retrieval, recommendation systems, and data analytics. Knowledge Graphs (KGs) offer a structured, interpretable format to organize such data, yet constructing product-specific KGs remains a complex and manual process. This paper introduces a fully automated, AI agent-driven framework for constructing product knowledge graphs directly from unstructured product descriptions. Leveraging Large Language Models (LLMs), our method operates in three stages using dedicated agents: ontology creation and expansion, ontology refinement, and knowledge graph population. This agent-based approach ensures semantic coherence, scalability, and high-quality output without relying on predefined schemas or handcrafted extraction rules. We evaluate the system on a real-world dataset of air conditioner product descriptions, demonstrating strong performance in both ontology generation and KG population. The framework achieves over 97\% property coverage and minimal redundancy, validating its effectiveness and practical applicability. Our work highlights the potential of LLMs to automate structured knowledge extraction in retail, providing a scalable path toward intelligent product data integration and utilization.

Current methods for evaluating large language models (LLMs) typically focus on high-level tasks such as text generation, without targeting a particular AI application. This approach is not sufficient for evaluating LLMs for Responsible AI dimensions like fairness, since protected attributes that are highly relevant in one application may be less relevant in another. In this work, we construct a dataset that is driven by a real-world application (generate a plain-text product description, given a list of product features), parameterized by fairness attributes intersected with gendered adjectives and product categories, yielding a rich set of labeled prompts. We show how to use the data to identify quality, veracity, safety, and fairness gaps in LLMs, contributing a proposal for LLM evaluation paired with a concrete resource for the research community.

Large language models (LLMs) are increasingly shaping how information is created and disseminated, from companies using them to craft persuasive advertisements, to election campaigns optimizing messaging to gain votes, to social media influencers boosting engagement. These settings are inherently competitive, with sellers, candidates, and influencers vying for audience approval, yet it remains poorly understood how competitive feedback loops influence LLM behavior. We show that optimizing LLMs for competitive success can inadvertently drive misalignment. Using simulated environments across these scenarios, we find that, 6.3% increase in sales is accompanied by a 14.0% rise in deceptive marketing; in elections, a 4.9% gain in vote share coincides with 22.3% more disinformation and 12.5% more populist rhetoric; and on social media, a 7.5% engagement boost comes with 188.6% more disinformation and a 16.3% increase in promotion of harmful behaviors. We call this phenomenon Moloch's Bargain for AI--competitive success achieved at the cost of alignment. These misaligned behaviors emerge even when models are explicitly instructed to remain truthful and grounded, revealing the fragility of current alignment safeguards. Our findings highlight how market-driven optimization pressures can systematically erode alignment, creating a race to the bottom, and suggest that safe deployment of AI systems will require stronger governance and carefully designed incentives to prevent competitive dynamics from undermining societal trust. There are clear economic and social incentives to optimize LLMs and AI agents for competitive markets: A company can increase its profits by generating more persuasive sales pitches, a candidate can capture a larger share of voters with sharper campaign messaging, and an influencer can boost engagement by producing more compelling social media content. In the presence of both the technology and the incentives, it is natural to expect adoption to move rapidly in this direction. In contrast, the incentives to ensure safety are far weaker. The costs of social hazards--such as deceptive product representation and disinformation on social media--are typically borne by the public rather than the organizations deploying these systems, who may be held accountable only when found legally liable. In this paper, we investigate the critical question: Can optimization for market success inadvertently produce misaligned LLMs? We experimentally show that misalignment consistently emerges from market competition across three different settings.

Structured representation of product information is a major bottleneck for the efficiency of e-commerce platforms, especially in second-hand ecommerce platforms. Currently, most product information are organized based on manually curated product categories and attributes, which often fail to adequately cover long-tail products and do not align well with buyer preference. To address these problems, we propose \textbf{G}enerative \textbf{S}emantic \textbf{I}n\textbf{D}exings (GSID), a data-driven approach to generate product structured representations. GSID consists of two key components: (1) Pre-training on unstructured product metadata to learn in-domain semantic embeddings, and (2) Generating more effective semantic codes tailored for downstream product-centric applications. Extensive experiments are conducted to validate the effectiveness of GSID, and it has been successfully deployed on the real-world e-commerce platform, achieving promising results on product understanding and other downstream tasks.

Identifying attribute values from product profiles is a key task for improving product search, recommendation, and business analytics on e-commerce platforms, which we called Product Attribute Value Identification (PAVI) . However, existing PAVI methods face critical challenges, such as cascading errors, inability to handle out-of-distribution (OOD) attribute values, and lack of generalization capability. To address these limitations, we introduce Multi-Value-Product Retrieval-Augmented Generation (MVP-RAG), combining the strengths of retrieval, generation, and classification paradigms. MVP-RAG defines PAVI as a retrieval-generation task, where the product title description serves as the query, and products and attribute values act as the corpus. It first retrieves similar products of the same category and candidate attribute values, and then generates the standardized attribute values. The key advantages of this work are: (1) the proposal of a multi-level retrieval scheme, with products and attribute values as distinct hierarchical levels in PAVI domain (2) attribute value generation of large language model to significantly alleviate the OOD problem and (3) its successful deployment in a real-world industrial environment. Extensive experimental results demonstrate that MVP-RAG performs better than the state-of-the-art baselines.

E-commerce search engines often rely solely on product titles as input for ranking models with latency constraints. However, this approach can result in suboptimal relevance predictions, as product titles often lack sufficient detail to capture query intent. While product descriptions provide richer information, their verbosity and length make them unsuitable for real-time ranking, particularly for computationally expensive architectures like cross-encoder ranking models. To address this challenge, we propose ReLSum, a novel reinforcement learning framework designed to generate concise, query-relevant summaries of product descriptions optimized for search relevance. ReLSum leverages relevance scores as rewards to align the objectives of summarization and ranking, effectively overcoming limitations of prior methods, such as misaligned learning targets. The framework employs a trainable large language model (LLM) to produce summaries, which are then used as input for a cross-encoder ranking model. Experimental results demonstrate significant improvements in offline metrics, including recall and NDCG, as well as online user engagement metrics. ReLSum provides a scalable and efficient solution for enhancing search relevance in large-scale e-commerce systems.

Every day, multinational firms process thousands of transactions, each of which must adhere to tax regulations that vary by jurisdiction and are often nuanced. The determination of product and service tax codes, such as HSN or SAC is a major use case in Tax compliance. An accurate determination of such codes is imperative to avoid any tax penalties. This paper proposes a domain-adaptive small language model (SLM) with an encoder-decoder architecture for the enhanced prediction of product and service tax codes. In this approach, we address the problem of predicting hierarchical tax code sequences using unstructured product and services data. We employ an SLM based upon encoder-decoder architecture as this enables sequential generation of tax codes to capture the hierarchical dependencies present within the tax codes. Our experiments demonstrate that encoder-decoder SLMs can be successfully applied to the sequential prediction of structured tax codes, a domain that remains comparatively unexplored in current NLP research. In this paper, we demonstrate the superior performance of the domain-adaptive encoder-decoder SLMs over flat classifiers when applied to the Harmonized System of Nomenclature (HSN), and achieve superior results compared to decoder-only and encoder-only architectures for structured sequence generation tasks. This approach can also be scaled to other government-mandated tax commodity codes, such as United Nations Standard Products and Services Codes (UNSPSC), or Brazil's Nomenclatura Comum do Mercosul (NCM).

Accurate and complete product descriptions are crucial for e-commerce, yet seller-provided information often falls short. Customer reviews offer valuable details but are laborious to sift through manually. We present PRAISE: Product Review Attribute Insight Structuring Engine, a novel system that uses Large Language Models (LLMs) to automatically extract, compare, and structure insights from customer reviews and seller descriptions. PRAISE provides users with an intuitive interface to identify missing, contradictory, or partially matching details between these two sources, presenting the discrepancies in a clear, structured format alongside supporting evidence from reviews. This allows sellers to easily enhance their product listings for clarity and persuasiveness, and buyers to better assess product reliability. Our demonstration showcases PRAISE's workflow, its effectiveness in generating actionable structured insights from unstructured reviews, and its potential to significantly improve the quality and trustworthiness of e-commerce product catalogs.

While gender bias in large language models (LLMs) has been extensively studied in many domains, uses of LLMs in e-commerce remain largely unexamined and may reveal novel forms of algorithmic bias and harm. Our work investigates this space, developing data-driven taxonomic categories of gender bias in the context of product description generation, which we situate with respect to existing general purpose harms taxonomies. We illustrate how AI-generated product descriptions can uniquely surface gender biases in ways that require specialized detection and mitigation approaches. Further, we quantitatively analyze issues corresponding to our taxonomic categories in two models used for this task -- GPT-3.5 and an e-commerce-specific LLM -- demonstrating that these forms of bias commonly occur in practice. Our results illuminate unique, under-explored dimensions of gender bias, such as assumptions about clothing size, stereotypical bias in which features of a product are advertised, and differences in the use of persuasive language. These insights contribute to our understanding of three types of AI harms identified by current frameworks: exclusionary norms, stereotyping, and performance disparities, particularly for the context of e-commerce.

Different from other text generation tasks, in product description generation, it is of vital importance to generate faithful descriptions that stick to the product attribute information. However, little attention has been paid to this problem. To bridge this gap, we propose a model named Fidelity-oriented Product Description Generator (FPDG). FPDG takes the entity label of each word into account, since the product attribute information is always conveyed by entity words. Specifically, we first propose a Recurrent Neural Network (RNN) decoder based on the Entity-label-guided Long Short-Term Memory (ELSTM) cell, taking both the embedding and the entity label of each word as input. Second, we establish a keyword memory that stores the entity labels as keys and keywords as values, allowing FPDG to attend to keywords by attending to their entity labels. Experiments conducted on a large-scale real-world product description dataset show that our model achieves state-of-the-art performance in terms of both traditional generation metrics and human evaluations. Specifically, FPDG increases the fidelity of the generated descriptions by 25%.