If you are looking for an answer to the question What is Artificial Intelligence? and you only have a minute, then here's the definition the Association for the Advancement of Artificial Intelligence offers on its home page: "the scientific understanding of the mechanisms underlying thought and intelligent behavior and their embodiment in machines."
However, if you are fortunate enough to have more than a minute, then please get ready to embark upon an exciting journey exploring AI (but beware, it could last a lifetime) …
There is no doubt that today we have embarked on the path of technologies that will perform many tasks the accomplishment of which, for now, requires the human brain. Companies like Google, Facebook, Amazon, Apple, Microsoft, and Adobe are investing heavily in technologies that automate and anticipate business and domestic activities. At the head of the list of the most important users of artificial intelligence, we find unsurprisingly social networks, search engines, and SaaS. Far beyond targeted advertising, technology has enabled structures of all sizes to expand their customer base on an international scale. Changes in purchasing behavior and the multitude of contact channels have exploded the volume of data available to brands.
Before founding Pattern89, R.J. was the driver behind ExactTarget's mobile strategy, including the launch of SMS marketing in 2002 and spearheading mobile marketing during the launch of the iPhone. Hi… (show all) Before founding Pattern89, R.J. was the driver behind ExactTarget's mobile strategy, including the launch of SMS marketing in 2002 and spearheading mobile marketing during the launch of the iPhone. His leadership was instrumental when Salesforce acquired ExactTarget for $2.5 billion in 2013, where he became the vice president of mobile products.
In recent years AI has already driven up sales and influenced customer decisions, but how it will change the marketing functionality? Let's explore how AI is redefining the contemporary marketing campaign! Emerging technologies are fantastic in their own and with the advent of Artificial Intelligence, smartphones aren't smart anymore; they have become intelligent phones, they understand human emotion by facial recognition and voice. With AI, futuristic mobile marketing tools are real now. In 2016, ComScore, an American media measurement and analytics company, providing marketing data and analytics reported that the desktop accounts for 35% of digital media time compared to mobile's 65% resulting in mobile marketing being on top when compared with other platforms across the consumers' range.
The turn of the decade is getting closer as we speak. To do that, you first need to learn about up-and-coming mobile marketing trends in 2020. And I'm going to tell you all you need to know. Getting familiar with mobile marketing trends in 2020 will give you an edge over your competitors. Plus, you'll be able to create a killer mobile marketing strategy that can take your business to a new level. Let's take a look at how mobile marketing will evolve in 2020. However, ComScore predicts that as much as 50% of all searches in 2020 will be voice. And that will have a big impact on mobile marketing.
While advanced technologies helped mitigating the differences between online and physical stores, the biggest value addition has been the data-centric approach of knowing customers and getting access to valuable insights that can be utilized to target them for promotion and marketing. This is why both artificial intelligence (AI) and machine learning (ML) seems to be the era-defining technologies to improve customer experience (CX) and help online as well as mobile marketing. The question is, are businesses really ready to utilize the potential of AI and Machine Learning for improving their customer experience and marketing. We will try to answer this in this article. According to the latest report from a Gartner research, by 2020 nearly 85% of the customer relationship across businesses will be handled without the intervention of human beings.
The landscape of business is filled with many challenges and often offers many unique openings as well. Ultimately, it is up to a shrewd business person to take advantage of pioneering openings and maximize its potential for optimum profitability. While mobile marketing seems to be a very efficient means to reach target audiences, it would interest you to known that AI technology amplifies the efficacy of mobile marketing with staggering benefits associated with intensified reach. Numerous investigations into the online marketing sector reveal the enormous benefits that AI will bring to business to business marketing. In similar fashion, an overwhelming majority of interviewees agreed to the tremendous impact AI will have on marketing in the next 8 years.
Mobile marketing is widely used nowadays by mobile operators, retailers, service providers, and financial institutions, among others. What is more, the use of mobile marketing has continued to grow across all channels – within applications, text messages and push notifications. According to an international survey conducted among marketers, 79% of them agree that mobile marketing is core to their business. Indeed, mobile marketing is increasingly perceived as being directly linked to their business' primary revenue source. But since it's not so easy to send personalized interactions and tailored offers to end-users, you end up with a plateauing of the mobile marketing's acceptance rate.
There was huge excitement a few months ago when Google announced the launch of Google Assistant. Much noise was made about its features and ability to chat and assist you with many tasks. It can bring you relevant information, send messages, book events, save reminders, change the lights and… well, the list of features goes on and on. There will undoubtedly be upgrades and improvement to its ever expanding capabilities over the coming year. OK, so now that Google has our attention, what does this and all the other AI platforms available mean to marketers?
More than a year after announcing its automated assistant, Facebook has launched its'M' AI assistant in Messenger in the US. M listens in on conversations, per se, and offers suggestions based on things mentioned during a chat with friends or family. It will suggest stickers to send, a payment option when people are discussing money owed, sharing location, making plans, starting a poll in group conversations, and getting a ride through Uber or Lyft – all suggested based on the things mentioned in conversation. "M relies on AI machine learning techniques. It suggests relevant actions to help manage conversations or help get things done," said Facebook in a post.
The phrase'hype cycle' could have been invented for the mobile marketing industry. Typically, a new tech's day in the sun lasts anything from six – 12 months, before the next big thing comes along. Think about Native, Wearables, Programmatic, Augmented Reality and Virtual Reality. All came, all are still very much around, but each has been superseded by the next. And if VR was last year's big thing, AI (Artificial Intelligence) is this year's, infiltrating an increasing number of aspects of our daily lives.