Artificial Intelligence And Its Use In Marketing

There is no doubt that today we have embarked on the path of technologies that will perform many tasks the accomplishment of which, for now, requires the human brain. Companies like Google, Facebook, Amazon, Apple, Microsoft, and Adobe are investing heavily in technologies that automate and anticipate business and domestic activities. At the head of the list of the most important users of artificial intelligence, we find unsurprisingly social networks, search engines, and SaaS. Far beyond targeted advertising, technology has enabled structures of all sizes to expand their customer base on an international scale. Changes in purchasing behavior and the multitude of contact channels have exploded the volume of data available to brands.