Retailers Turn to AI to Integrate Marketing Channels

Want to see better marketing results? You might want to jump on the artificial intelligence bandwagon. A February 2017 study of 200 businesses showed that retailers plan on expanding their marketing, particularly social media and mobile marketing, and incorporating artificial intelligence to better personalize the customer's journey as well as analyze results. The study was conducted by Sailthru, a cross-channel management platform company. When discussing what marketing channels best met marketing goals, 56 percent of businesses surveyed said their websites generate the most online revenue, with email marketing and mobile coming in next at 18 percent and 7 percent.