Will AI Re-Write The Rulebook for Digital Marketers?

There was huge excitement a few months ago when Google announced the launch of Google Assistant. Much noise was made about its features and ability to chat and assist you with many tasks. It can bring you relevant information, send messages, book events, save reminders, change the lights and… well, the list of features goes on and on. There will undoubtedly be upgrades and improvement to its ever expanding capabilities over the coming year. OK, so now that Google has our attention, what does this and all the other AI platforms available mean to marketers?