How machine learning increases mobile marketing campaign engagement

Mobile marketing is widely used nowadays by mobile operators, retailers, service providers, and financial institutions, among others. What is more, the use of mobile marketing has continued to grow across all channels – within applications, text messages and push notifications. According to an international survey conducted among marketers, 79% of them agree that mobile marketing is core to their business. Indeed, mobile marketing is increasingly perceived as being directly linked to their business' primary revenue source. But since it's not so easy to send personalized interactions and tailored offers to end-users, you end up with a plateauing of the mobile marketing's acceptance rate. This is where machine learning can help.