Information contained on this page is provided by an independent third-party content provider. If you are affiliated with this page and would like it removed please contact pressreleases@franklyinc.com Joint customer Insight implements Mintigo's Predictive Analytics and Artificial Intelligence to deliver actionable sales intelligence into SAP C4C CRM Mintigo, the leader of predictive marketing and sales technology, today announced its new solution for infusing actionable sales intelligence into SAP's C4C. Mintigo's innovation is relevant to a potential demographic of businesses, who have never before been able to harness the true potential of predictive marketing for sales to increase their revenue. This unique integration, will allow SAP C4C and SAP Hybris Marketing users, such as Insight, to empower their sales organization with intelligent client profile information that facilitates more meaningful conversations with prospects and customers. Historically, enterprises using SAP have had a difficult time integrating relevant client information provided by machine learning tools.

According to Forrester Tech Radar for B2B Marketing Technology and SD'16 (SiriusDecisions conference 2016), two of the hottest trends last year were ABM (Account-Based Marketing) and Predictive Marketing. I'm sure you all are now busy with deploying your ABM initiatives. Many of you have embraced or thinking of Predictive Marketing. AI is the red hot topic that is being discussed at c-level in all organizations. We all are beneficiaries of AI in our daily lives; from Alexa and Siri to TacoBot, we are reaping the rewards of AI.

Make your CRM system more intelligent. Mintigo Sales Coach enables the delivery of actionable sales intelligence based on AI and predictive analytics to help sales sell smarter and win more than their fair share of deals. Be first to know who's in the market looking to buy before your competitors. Mintigo delivers deep, qualified insights automatically and in real time to help you know the business problem before the first meeting. Predictive analytics and AI enable Intelligent Sales Engagement-truly a smarter way to target and sell.

New technologies are emerging and showing up in our everyday lives at a rapid rate. Voice-recognition, like Apple's Siri or Amazon's Alexa, and image recognition in our Facebook and Google accounts are just two mainstream applications that leverage artificial intelligence (AI)--one of the newest technologies gaining widespread momentum today. Artificial intelligence (AI) is defined by the Association for the Advancement of Artificial Intelligence as "the scientific understanding of the mechanism underlying thought and intelligent behavior and their embodiment in machines." It is one of the Top 10 Emerging Technologies of 2016 chosen by the World Economic Forum, based on the power to improve lives, transform industries, and safeguard the planet. Combining artificial intelligence with the advancements in natural language processing (NLP), social awareness algorithms, and big data enables its many applications.

What's missing from marketing automation systems today are insights into who customers really are, beyond their demographics and one-dimensional profiles in CRM systems. With more sales forces choosing to virtually connect with prospects through the majority of a sales cycle, understanding who a prospect is beyond their title or role is crucial. Generating leads is a daunting task for many marketers as well, with list rentals often delivering disappointing results and very low conversion rates. Tomorrow's Chief Marketing Officers (CMOs) are Eloqua, Marketo and Salesforce power users today. The era of the digital marketer hasn't just arrived, it's rapidly accelerated past marketing strategies and methods that have proven marginally effective and lacking in analytical precision and measurement.

Seismic launched their own collaboration platform called Workspace and claim to be "the only sales enablement platform with every essential capability in place now." The new cloud forum enables enterprise users to collectively gather, share and access content and add comments, annotations, feedback and commentary to their sales content. Amazon acquisition of deep learning startup Orbeus Inc, underlining their efforts to apply AI based deep learning techniques in their delivery systems and cloud computing business. Orbeus has developed a photo recognition technology based on neural networks named ReKognition. Conversocial, a social customer care platform launched its Channel API and announced initial integration partnerships with social Intelligence, monitoring and analytics companies Synthesio and Brandwatch.

Bit by bit, artificial intelligence is coming to marketing software, so that marketers can focus less on clicking through setups and more on making broad strategic decisions. Today at our MarTech conference, 2015-founded startup YesPath is announcing its first product, the AI-powered ABM (Account-Based Marketing) platform. It is designed to automate segmentation for the targeting of accounts and people within those accounts, initially through website content and eventually through other channels, like email or ads. CEO and co-founder Jason Garoutte told me that he and co-founder Brian Zotter were frustrated during their time as Salesforce VP of Product Marketing and VP of Engineering, respectively, because the sales department complained they needed a more targeted approach for each lead. Garoutte said sales told him, "The most important thing is to develop a relationship with influencers" at the targeted accounts.