Marketing and Artificial Intelligence: Make Your Job Robot-Proof

New technologies are emerging and showing up in our everyday lives at a rapid rate. Voice-recognition, like Apple's Siri or Amazon's Alexa, and image recognition in our Facebook and Google accounts are just two mainstream applications that leverage artificial intelligence (AI)--one of the newest technologies gaining widespread momentum today. Artificial intelligence (AI) is defined by the Association for the Advancement of Artificial Intelligence as "the scientific understanding of the mechanism underlying thought and intelligent behavior and their embodiment in machines." It is one of the Top 10 Emerging Technologies of 2016 chosen by the World Economic Forum, based on the power to improve lives, transform industries, and safeguard the planet. Combining artificial intelligence with the advancements in natural language processing (NLP), social awareness algorithms, and big data enables its many applications.