Marketing Automation's Missing Link: Getting Higher Conversions Using Customer Intelligence

What's missing from marketing automation systems today are insights into who customers really are, beyond their demographics and one-dimensional profiles in CRM systems. With more sales forces choosing to virtually connect with prospects through the majority of a sales cycle, understanding who a prospect is beyond their title or role is crucial. Generating leads is a daunting task for many marketers as well, with list rentals often delivering disappointing results and very low conversion rates. Tomorrow's Chief Marketing Officers (CMOs) are Eloqua, Marketo and Salesforce power users today. The era of the digital marketer hasn't just arrived, it's rapidly accelerated past marketing strategies and methods that have proven marginally effective and lacking in analytical precision and measurement.