AI for B2B Marketers – What to Expect in 2017?

According to Forrester Tech Radar for B2B Marketing Technology and SD'16 (SiriusDecisions conference 2016), two of the hottest trends last year were ABM (Account-Based Marketing) and Predictive Marketing. I'm sure you all are now busy with deploying your ABM initiatives. Many of you have embraced or thinking of Predictive Marketing. AI is the red hot topic that is being discussed at c-level in all organizations. We all are beneficiaries of AI in our daily lives; from Alexa and Siri to TacoBot, we are reaping the rewards of AI.