Agoda is an online travel booking platform for accommodations, flights, and more. We build and deploy cutting-edge technology that connects travelers with more than 2.5 million accommodations globally. Based in Asia and part of Booking Holdings, our 6,000 employees representing 90 nationalities foster a work environment rich in diversity, creativity, and collaboration. We innovate through a culture of experimentation and ownership, enhancing the ability for our customers to experience the world. Agoda is an online travel booking platform for accommodations, flights, and more.

At Netcentric, we come to work every day knowing we're part of the solution to the most complex challenges brands have ever faced: digital transformation. Consumer expectation of brands is increasing in a world that is more connected and fast-paced. Netcentric is a dynamic and innovative service provider with a unique culture. We empower our employees to use their creativity, looking beyond tools and technology to unlock the full potential of the Adobe Experience Cloud, so that we can deliver visionary digital marketing solutions for the world's most recognized brands. As part of the Cognizant Digital Business, we reap the benefits of combined expertise and access to multidisciplinary teams, forging ahead to become a leading customer experience player in Europe.

Millennials and generation Z are contributing to some of the biggest changes in marketing and business. Companies are forced to create major shifts in marketing because these two demographic age groups are the biggest consumers and contributors to the economy. Two cousins found the perfect way to profit off of this shift as well as add insight to marketing in the newest landscape. Zohaib Patoli and Bilal Patoli have dominated a number of industries for almost seven years. At twenty-two and twenty, respectively, the duo has more experience with startups and business success than most seasoned business leaders.

The past decade has already forced a shift in the professional skills required of workers. New technologies like collaboration apps and document and knowledge capture tools have had a wide-ranging impact on what people can do: speeding up communication, enabling faster access to and dissemination of information, and multiplying reach. Yet even among all this progress, nothing promises to be more disruptive to the future of work than the introduction of artificial intelligence. Recent data from McKinsey suggests that almost every occupation will be touched by automation. But the firm forecasts that intelligent technology is likely to automate away just 5% of roles, meaning that most of us will live in a world where AI helps us by taking on just part of our current jobs.

JD and leading health technology company Philips are using AI to maximize the performance of the brand's flagship store by better understanding its consumers and their behavior. The partnership leverages JD's unique AI-driven retail solution, which can provide a comprehensive analysis of a brand's performance and help develop a smart marketing solution that covers product strategy, market analysis, marketing management and more. The partnership was announced at the World Artificial Intelligence Conference held in Shanghai from August 29-31. The addition of AI to the puzzle allows brands like Philips to make sense of not only "structured data", which is comprised of clearly defined data types whose pattern makes them easily searchable, but also "unstructured data", which is comprised of data that is usually not as easily searchable, including formats like audio, video and social media, such as customer reviews, customer service feedback, product pages, advertisement videos and more. This is possible thanks to computer vision and natural language technology.

JD.com and technology company Philips has joined forces with the aim to integrate artificial intelligence (AI) in retail. The partnership will leverage JD's AI-driven retail solution with the aim to develop a smart marketing solution that covers product strategy, market analysis, marketing management and more. JD.com will further assist in business decision making, providing guidance on product design, marketing and advertising, user engagement, branding and store operation, among other areas. Bowen Zhou, vice president of JD.com and president of JD AI said: "With AI technology, JD is helping our partners move from marketing to many, to marketing to one, in an efficient and cost-effective way." According to JD.com, leveraging AI will enable brands like Philips to understand fine-grain nuances, such as the fact that some consumers are more attracted to product images or marketing with a more professional background, while others gravitate more towards cartoons.

The time has finally arrived. To the average person, artificial intelligence doesn't seem like a reality of our everyday lives. They associate AI with movies in which robots take over the world. While we're not quite at that point, artificial intelligence is very real. From a marketing perspective, we need to recognize this reality and plan accordingly. In fact, artificial intelligence ranked high on my list of the top marketing trends to look for in 2018.

Artificial intelligence marketing solutions offer ways to bridge the gap between data science and execution. The process of sifting through and analyzing huge dumps of data was once an insurmountable process and is now not only feasible, but it's actually easy. Let's think about all of the new technologies that have hit the market in the past year or so. We've all heard about the iPhone 7, Google's driverless cars, Snapchat Glasses, and even Elon Musk's'city on Mars'. Artificial intelligence marketing (AI Marketing) is a method of leveraging customer data and AI concepts like machine learning to anticipate your customer's next move and improve the customer journey.

DDB Mudra Group has partnered with leading Enterprise AI solution provider Hotify to enhance marketing efficacy for the businesses they manage while simultaneously increasing resource optimization. In this partnership, Hotify will enable the DDB Mudra Group to launch innovative AI-led marketing and communication products and services. By taking on the AI-first focus, the agency intends to augment its services with Artificial Intelligence and foray into AI-first products to deliver increased ROI, efficiency and predictability for their clients' digital initiatives. As partners, the DDB Mudra Group and Hotify intend to use available Big Data information, and shape it into actionable solutions that address consumer needs, with the aid of AI. The agency looks to leverage Hotify's AI expertise and platform to create AI-enabled digital solutions for its clients as well as its internal processes for enhanced delivery.

Artificial intelligence marketing solutions offer ways to bridge the gap between data science and execution. The process of sifting through and analyzing huge dumps of data was once an insurmountable process and is now not only feasible, but it's actually easy. Let's think about all of the new technologies that have hit the market in the past year or so. We've all heard about the iPhone 7, Google's driverless cars, Snapchat Glasses, and even Elon Musk's'city on Mars'. The evolution of big data and advanced analytic solutions have made it possible for marketers to build a clearer picture of their target audiences than ever before; and in this hotbed of advancement lies artificial intelligence (AI) marketing.