In The Second Golden Age Of Marketing, Humans And Machines Can Thrive Together

The past decade has already forced a shift in the professional skills required of workers. New technologies like collaboration apps and document and knowledge capture tools have had a wide-ranging impact on what people can do: speeding up communication, enabling faster access to and dissemination of information, and multiplying reach. Yet even among all this progress, nothing promises to be more disruptive to the future of work than the introduction of artificial intelligence. Recent data from McKinsey suggests that almost every occupation will be touched by automation. But the firm forecasts that intelligent technology is likely to automate away just 5% of roles, meaning that most of us will live in a world where AI helps us by taking on just part of our current jobs.