News Flash: DDB Mudra Group partners with Hotify to provide AI powered marketing solutions

DDB Mudra Group has partnered with leading Enterprise AI solution provider Hotify to enhance marketing efficacy for the businesses they manage while simultaneously increasing resource optimization. In this partnership, Hotify will enable the DDB Mudra Group to launch innovative AI-led marketing and communication products and services. By taking on the AI-first focus, the agency intends to augment its services with Artificial Intelligence and foray into AI-first products to deliver increased ROI, efficiency and predictability for their clients' digital initiatives. As partners, the DDB Mudra Group and Hotify intend to use available Big Data information, and shape it into actionable solutions that address consumer needs, with the aid of AI. The agency looks to leverage Hotify's AI expertise and platform to create AI-enabled digital solutions for its clients as well as its internal processes for enhanced delivery.