What Is Artificial Intelligence Marketing? Emarsys

Artificial intelligence marketing solutions offer ways to bridge the gap between data science and execution. The process of sifting through and analyzing huge dumps of data was once an insurmountable process and is now not only feasible, but it's actually easy. Let's think about all of the new technologies that have hit the market in the past year or so. We've all heard about the iPhone 7, Google's driverless cars, Snapchat Glasses, and even Elon Musk's'city on Mars'. Artificial intelligence marketing (AI Marketing) is a method of leveraging customer data and AI concepts like machine learning to anticipate your customer's next move and improve the customer journey.