JD and Philips Bring Unprecedented Precision to Retail with AI - JD Corporate Blog

JD and leading health technology company Philips are using AI to maximize the performance of the brand's flagship store by better understanding its consumers and their behavior. The partnership leverages JD's unique AI-driven retail solution, which can provide a comprehensive analysis of a brand's performance and help develop a smart marketing solution that covers product strategy, market analysis, marketing management and more. The partnership was announced at the World Artificial Intelligence Conference held in Shanghai from August 29-31. The addition of AI to the puzzle allows brands like Philips to make sense of not only "structured data", which is comprised of clearly defined data types whose pattern makes them easily searchable, but also "unstructured data", which is comprised of data that is usually not as easily searchable, including formats like audio, video and social media, such as customer reviews, customer service feedback, product pages, advertisement videos and more. This is possible thanks to computer vision and natural language technology.