Gone are the days of guessing what each individual customer wants by researching demographic populations. Take inspiration from some of the largest tech companies like Amazon, Facebook and Google who are investing large amounts of money in machine learning and AI to predict what their customers want before they even know it. Learn how to become a savvier marketer with these suggestions to improve your overall ROI and business performance. By 2018, Gartner predicts that 20% of all business content will be authored by machines. Artificial intelligence will enable content curation by unifying information from diverse datasets, permitting companies to give users more data on usage and other aspects that might interest them from third-party data providers.
Cadillac is in the middle of a massive marketing campaign to introduce its new Super Cruise. The semi-autonomous driving system, available only on the CT6 luxury sedan, is being billed as offering the "first true hands-free driving on the freeway." The car company has sent CT6 sedans literally across the country, holding events in multiple U.S. cities, offering auto journalists short Super Cruise seminars followed by a turn behind the wheel. The system is highly sophisticated. Using a combination of Lidar, high-resolution GPS and a Driver Attention System that monitors the driver, Super Cruise will allow the car -- on certain roads, under certain conditions -- to travel great distances without any steering wheel input by its operator.
Artificial intelligence has already begun influencing our online lives. Marketing trends are using AI to take the place of sales representatives with the installation of chatbots into the messaging world, but there are even more ways AI will affect internet behavior now and in the future. Take a look at some of the increasingly common AI marketing strategies. If you could predict how your customers would behave, you would have the ability to create more effective strategies to accommodate their behavior. With predictive customer service, that is now possible.
Can artificial intelligence replace the human brain?Will it? "Humans were are not built to spend more than two hours looking at a screen or scrolling through excel sheets. Humans are best at being human. Artificial Intelligence will do the rest." Telling words from Jim Stolze, Co-founder of aigency -- an Amsterdam-based company that recruits AI and humans for work.
Telstra has used open source machine learning technology to answer the age-old question that plagues every marketer: how effective is my ad spend? The telco wields one of the biggest marketing budgets in Australia, but that doesn't stop Telstra from wanting to track the performance of every dollar spent. The company previously faced a six-month lag to get visibility into the effectiveness of its marketing spend; that is now down to five weeks using new marketing mix modelling developed in partnership with Accenture, Deakin University and Servian. The telco previously used a traditional econometric model to assess the performance of its marketing spend, pulling together 800 variables – which took two-and-a-half months to assemble – and then modelling this using regression techniques. "Six months after the marketing period had ended I could tell the CMO [chief marketing officer] and the marketers how effective their marketing was... six months ago," Telstra's director of research, insights & analytics Liz Moore told the recent Big Data & Analytics Innovation Summit in Sydney.
From The Terminator to Blade Runner, pop culture has always leaned towards a chilling depiction of artificial intelligence (AI) and our future with AI at the helm. Recent headlines about Facebook panicking because their AI bots developed a language of their own have us hitting the alarm button once again. Should we really feel unsettled with an AI future? News flash: that future is here. If you ask Siri, the helpful assistant who magically lives inside your phone, to read text messages and emails to you, find the nearest pizza place or call your mother for you, then you've made AI a part of your everyday life.
In mining terms, banks sit on the Mother Lode of data, with multiple kinds of "ore" to be refined. For example, there are the huge amounts of raw data in the background of customer relationships with their banks--account balances and history and more. But there are also behavioral and transactional data that define customers. For example, when and where you use Uber, and how often, can tell multiple stories. The trick is sifting out the nuggets from the noise, according to Eran Livneh, vice-president, marketing, for Personetics.
There's growing excitement – admittedly, at times, borderline hype – about what artificial intelligence can, and will, do for businesses. While speculation abounds among pundits, journalists, and'thought leaders' surrounding the impact that AI will have on jobs (CBInsights predicts 10 million jobs are at risk in the next 5-10 years), there's relatively little analysis of the tangible effect AI will have on marketer's day-to-day work, and the opportunity to'upskill' us all. Writing exclusively for ExchangeWire, Gareth Davies (pictured below), founder and CEO, Adbrain, explains why and how artificial intelligence can realise tangible benefits for marketers. Today's marketers will benefit by navigating an increasingly AI-centric (and AI-literate) world where bots, intelligent software and machine learning play an increased role in the marketing function. To help you cut through the noise, here are some tangible examples of where AI is likely to become a relevant part of the modern marketers' workflow, as well as ideas on how to better understand and qualify the impact that AI can have on your business.
Now we'll be honest, our new ebook doesn't really take the path of our other content. All of our white papers and ebooks provide valuable insights on AI and marketing (or so we hope)! This one focuses a little more on MarianaIQ and how we can help your martech stack. It's still a fun read though, and really digs into how artificial intelligence can help transform your current marketing toolkit. Start off with a dive into what makes ABM successful.
In an age of artificial intelligence (AI), the Internet of Things (IoT) may seem like yesterday's news, but, of all the technologies currently developing, it has the greatest potential for near-term changes that affect local search. While it remains murky how AI will benefit agencies, IoT is reaching a critical point in adoption and maturing to a stage where it provides actionable data. Or, as Brian Buntz with the Internet of Things Institute stated, "The IoT is about to shift into ludicrous mode." The growth of the IoT is spurred by decreasing costs of hardware, such as sensors, together with the ease and availability of wireless connectivity. IoT devices already outnumber smartphones by about four times, and growth is expected to accelerate further with Cisco estimates topping 50 billion devices by 2020.