marketing



Metamorphosis of marketing

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Machine learning and AI are forcing a marketing paradigm shift, driving personalised messaging, in real time to the right customer at a lower cost. Where there is a fusion of offline into online, where capability is exceptional including tech, analytics, strategy and business acumen. Machine learning and AI are forcing a marketing paradigm shift, driving personalised messaging, in real time to the right customer at a lower cost. Machine learning and AI are forcing a marketing paradigm shift, driving personalised messaging, in real time to the right customer at a lower cost.


Mintigo Delivers Artificial Intelligence for SAP C4C

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L'Oréal on why artificial intelligence is 'a revolution' like the internet

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L'Oréal has launched an artificial intelligence-powered Facebook Messenger bot as part of a drive to produce services for its beauty brands and learn more about consumers.


Analytics teams eye machine learning use cases to boost business

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Technologies that support machine learning and other types of artificial intelligence applications are evolving and gaining more and more users, but many businesses have only just begun to scratch the surface of possible machine learning use cases.


A B2B Marketer's Guide to Artificial Intelligence

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Artificial Intelligence (AI) and Machine Learning (ML) are very topical and seem to be used interchangeably.


Why B2B needs artificial intelligence

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Artificial intelligence (AI) is more than a stylish trend. It goes beyond rules, providing the ability to understand content or language, find patterns that can be applied to the future, digest all kinds of information and make reasoned decisions.



The AI Marketing Revolution Comes to Banking

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As the impacts of artificial intelligence and machine learning creep their way into every corner of the financial industry, banking providers are finding new ways to transform their approach to creating, producing and distributing their marketing materials. Advanced data analytics can help you build an omniscient system that automatically knows what to send, to whom and when, and do so without raising any compliance red flags.


It's 2027: How has artificial intelligence changed how I work?

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Our brain trust of six top marketing professionals looks ahead to the year 2027, and ponders just how much artificial intelligence will shape the profession.