Motivating Customer Action and Driving Business Growth with AI-Generated, Personalized Digital Marketing

Impact of Increased Digital Noise: Consumers today receive more digital marketing messages than they did a decade ago, many of them irrelevant. The cumulative effect of this "digital noise" makes it harder for retailers to engage and motivate prospective and existing customers. Personalized messages grounded in real-time, aggregated consumer insights can help retailers stand out on the right channels at the right time. Benefits of AI-Generated, Personalized Marketing: Increased brand engagement and increased conversion are the top two improvements that global marketers see as a result of implementing greater personalization, according to a study by Acquia in late 2021. Importance of First-Party Data: According to a study of US-based executives conducted by Coresight Research and Persado in November 2021, driving online sales (55.6% of respondents) and providing the right information to the right person at the right time (51.4%) are the top two benefits of using first-party data for marketing purposes.