Introduction To Machine Learning For Marketing

Machine learning has been inducted into various domains for automation and insights. It has helped businesses grow by aiding decision-making based on data. Organizations create and deploy machine learning applications as Software-as-a-Service or use them for streamlining internal processes such as data entry operations, sales and marketing. This article will discuss how machine learning has evolved the marketing industry and how companies leverage it for profits and growth. Machine learning is a branch of artificial intelligence that deals with predictive modeling and analysis based on historical data.