Customer Relationship Management (CRM) has cemented its positions as the Number 1 MarTech Tool for CMOs in 2020. CDPs will remain a potent ally, together with Email Marketing and Social Media Automation tools. Leveraging the power of AI will amplify the capabilities of the existing CRM system and help businesses deliver effective customer service. From a business point of view, a CRM system analyzes valuable customer information to enhance operations and service delivery levels. Cloud storage of customer data enables easy access for key stakeholders; key metrics are studied carefully to make informed business decisions. The actionable data is available round-the-clock to resolve issues quickly to serve customers in real-time.

Israel is a country full of history, which is why they have more museums per capita than any other country. They also have the oldest continuously used cemetery in the world and the oldest continuously inhabited city in the world. Hearing that, you'd think that not a whole lot has changed over the years, but one thing that has constantly been evolving is their ability to innovate and be productive. Next to the U.S. and Canada, Israel has the largest number of publicly traded companies, which shows that they can also build successful businesses. Our recent article on "The Top-10 Biggest Startups in Israel by Funding" proved to be quite popular so we decided to do another article on the top 10 Israeli artificial intelligence (AI) startups.

Israel is a country full of history, which is why they have more museums per capita than any other country. They also have the oldest continuously used cemetery in the world and the oldest continuously inhabited city in the world. Hearing that, you'd think that not a whole lot has changed over the years, but one thing that has constantly been evolving is their ability to innovate and be productive. Next to the U.S. and Canada, Israel has the largest number of publicly traded companies, which shows that they can also build successful businesses. Our recent article on "The Top-10 Biggest Startups in Israel by Funding" proved to be quite popular so we decided to do another article on the top 10 Israeli artificial intelligence (AI) startups.

If you're a B2B marketer, there will inevitably have been times when you've envied your B2C counterparts. While they get all the fun running cool mass marketing campaigns, us B2B nerds get our thrills from swapping notes on account-based marketing. But the times are a' changin'. In this blog we've covered some basic use cases of the exciting, yet still relatively young field of AI for B2B marketing. Predictive analytics in particular is empowering B2B businesses in so many different ways – from prospecting net-new leads, to identifying and expanding into new markets, to planning business events.

While Salesforce Einstein will be a powerful tool for B2C marketers and sales acceleration, according to Doug Bewsher, CEO of Leadspace and former CMO of Salesforce, "B2B marketers need a complete solution that works across multiple channels, in their existing marketing stack." Leadspace's more than 120 customers, including seven of the world's 10 largest enterprise software companies, get that today. "When marketers talk about artificial intelligence for B2B, they usually mean the ability to automate the process of finding, scoring and segmenting the best leads to reach the right decision makers," said Jason Seeba, Head of Marketing for BloomReach. "That's exactly what we've been doing at BloomReach for three years with Leadspace." Leadspace also provides a key element for AI success lacking in other solutions: on-demand data, updated in real time.

Artificial Intelligence (AI) has captured the human imagination since its inception. With that, there's a tendency for that imagination to veer towards machines "taking over" in some way. Often, the predictions are apocalyptic (think Terminator, I, Robot, or practically any other movie involving AI). Other times, we're warned of AI rendering one profession or another redundant. Basically, we're all going to either die, or be unemployed.