B2B Marketers Don't Need to Envy Their B2C Counterparts Anymore

If you're a B2B marketer, there will inevitably have been times when you've envied your B2C counterparts. While they get all the fun running cool mass marketing campaigns, us B2B nerds get our thrills from swapping notes on account-based marketing. But the times are a' changin'. In this blog we've covered some basic use cases of the exciting, yet still relatively young field of AI for B2B marketing. Predictive analytics in particular is empowering B2B businesses in so many different ways – from prospecting net-new leads, to identifying and expanding into new markets, to planning business events.