Artificial Intelligence for B2B Marketing--Available Now from Leadspace

While Salesforce Einstein will be a powerful tool for B2C marketers and sales acceleration, according to Doug Bewsher, CEO of Leadspace and former CMO of Salesforce, "B2B marketers need a complete solution that works across multiple channels, in their existing marketing stack." Leadspace's more than 120 customers, including seven of the world's 10 largest enterprise software companies, get that today. "When marketers talk about artificial intelligence for B2B, they usually mean the ability to automate the process of finding, scoring and segmenting the best leads to reach the right decision makers," said Jason Seeba, Head of Marketing for BloomReach. "That's exactly what we've been doing at BloomReach for three years with Leadspace." Leadspace also provides a key element for AI success lacking in other solutions: on-demand data, updated in real time.