1 Mistake B2B Marketers Make With Predictive Analytics

Artificial Intelligence (AI) has captured the human imagination since its inception. With that, there's a tendency for that imagination to veer towards machines "taking over" in some way. Often, the predictions are apocalyptic (think Terminator, I, Robot, or practically any other movie involving AI). Other times, we're warned of AI rendering one profession or another redundant. Basically, we're all going to either die, or be unemployed.