Today it launched a new tool called Callaia, which amateur writers and professional script readers alike can use to analyze scripts at 79 each. Using AI, it takes Callaia less than a minute to write its own coverage, which includes a synopsis, a list of comparable films, grades for areas like dialogue and originality, and actor recommendations. It also makes a recommendation on whether or not the film should be financed, giving it a rating of "pass," "consider," "recommend," or "strongly recommend." Though the foundation of the tool is built with ChatGPT's API, the team had to coach the model on script-specific tasks like evaluating genres and writing a movie's logline, which summarize the story in a sentence. "It helps people understand the script very quickly," says Tobias Queisser, Cinelytic's cofounder and CEO, who also had a career as a film producer.

Most people would assume creative industries like movies and TV would be immune from an artificial intelligence takeover. Filmmaking is, after all, the pursuit of telling human stories, capturing our essence of life and packaging it in something glittering, beautiful, and bold. In reality, tech has already transformed the movie-making business a thousand times over: you can make aging actors look young again, craft entire fictional worlds, and bring people back from the dead -- if only for a few hours. So the latest Hollywood adoption of technology should really come as no surprise, even though it's still a bit unsettling. On Thursday, The Hollywood Reporter reported that Warner Bros. has partnered with AI firm Cinelytic in order to make analytical and data-based decisions at the green lighting stage of production.

Warner Bros. has unveiled a wild new plan to use Cinelytic's AI technology to streamline the process of getting movies greenlit, Engadget reports. The aim is to make the process quicker and easier for executives, but it could influence which films actually make it onto the big screen. While the AI system won't have the final say on whether a movie goes into production or not, it will determine a project's financial risk. The system will analyze revenue potential, evaluate the value of a film's stars, and find an optimal release date. The move was reportedly reached in order to reduce "low-value, repetitive tasks" usually carried about by executives.

Warner Bros Studios is embracing artificial intelligence to make decisions about whether films and TV shows should get made and when they should premiere. The film studios has signed up to an AI-based software system provided by a company called Cinelytic to decide which content to commission and when it should be released. Cinelytic's new AI project management system was launched for the motion picture industry last year. Warner Bros will use the system to help make decisions around content and talent valuation, as first reported by The Hollywood Reporter. The platform can also assess the value of a star in any territory and how much a film is expected to make using several different release scenarios.

The film world is full of intriguing what-ifs. Will Smith famously turned down the role of Neo in The Matrix. Nicolas Cage was cast as the lead in Tim Burton's Superman Lives, but he only had time to try on the costume before the film was canned. Actors and directors are forever glancing off projects that never get made or that get made by someone else, and fans are left wondering what might have been. For the people who make money from movies, that isn't good enough.