Warner Bros. Is Using AI To Help Decide Which Movies You Watch

Warner Bros. has unveiled a wild new plan to use Cinelytic's AI technology to streamline the process of getting movies greenlit, Engadget reports. The aim is to make the process quicker and easier for executives, but it could influence which films actually make it onto the big screen. While the AI system won't have the final say on whether a movie goes into production or not, it will determine a project's financial risk. The system will analyze revenue potential, evaluate the value of a film's stars, and find an optimal release date. The move was reportedly reached in order to reduce "low-value, repetitive tasks" usually carried about by executives.