Warner Bros. uses AI to help decide which movies to commission

Warner Bros Studios is embracing artificial intelligence to make decisions about whether films and TV shows should get made and when they should premiere. The film studios has signed up to an AI-based software system provided by a company called Cinelytic to decide which content to commission and when it should be released. Cinelytic's new AI project management system was launched for the motion picture industry last year. Warner Bros will use the system to help make decisions around content and talent valuation, as first reported by The Hollywood Reporter. The platform can also assess the value of a star in any territory and how much a film is expected to make using several different release scenarios.