Hollywood wants to use AI to help decide what movies to make

Most people would assume creative industries like movies and TV would be immune from an artificial intelligence takeover. Filmmaking is, after all, the pursuit of telling human stories, capturing our essence of life and packaging it in something glittering, beautiful, and bold. In reality, tech has already transformed the movie-making business a thousand times over: you can make aging actors look young again, craft entire fictional worlds, and bring people back from the dead -- if only for a few hours. So the latest Hollywood adoption of technology should really come as no surprise, even though it's still a bit unsettling. On Thursday, The Hollywood Reporter reported that Warner Bros. has partnered with AI firm Cinelytic in order to make analytical and data-based decisions at the green lighting stage of production.