Warner Bros. Acknowledges It Doesn't Know What Movies To Make, Partners With AI Company To Help Decide

Warner Bros. is turning to artificial intelligence company Cinelytic to help decide which movies it should make Finally, Warner Bros. is acknowledging its continued reactionary decision making and mishandling of some of its most valuable IPs, and is partnering with an AI analytics firm to get a clearer picture of what works and what doesn't. Up until recently, the studio had made a series of blunders with its tent-pole DC superhero properties that garnered nothing but divisiveness among critics and fans, and led to its Avengers-style team-up film Justice League costing the studio more than $100 million. In addition, the rate at which new projects were being announced and shelved, the amount of directors signing on and then leaving in-development films, and the handling of relationships with big Hollywood names like Ben Affleck and Zack Snyder resulted in wave after wave of negative headlines. Big changes were clearly needed. After the financial failings of Justice League, WB appointed Walter Hamada as the head of DC Films, and under his leadership the studio has seen increased success with its DCEU titles, such as Aquaman, and more recently its standalone film Joker.