Disney advert banned for showing 'disturbing' severed body

Disney advert banned for showing'disturbing' severed body A menacing Disney advert featuring a severed body has been banned by the advertising regulator, which said it was likely to frighten and cause distress to children. The Advertising Standards Authority (ASA) found the entertainment giant had broken its rules with its advert for the Predator Badlands film. Parents complained that the digital poster, which featured a large alien holding aloft the severed body of a smaller, human figure, was inappropriate and disturbing for young children. Disney said the severed body was actually that of a robot, and the fact it had been cut in two further emphasised its non-human nature. The advert, which was seen on the roadside in Giffnock, Glasgow, was promoting the Disney sci-fi film ahead of its release in November.