Goto

Collaborating Authors

 campaign


Efficiency Without Cognitive Change: Evidence from Human Interaction with Narrow AI Systems

Benítez, María Angélica, Ceballos, Rocío Candela, Molina, Karina Del Valle, Araujo, Sofía Mundo, Villaroel, Sofía Evangelina Victorio, Justel, Nadia

arXiv.org Artificial Intelligence

The growing integration of artificial intelligence (AI) into human cognition raises a fundamental question: does AI merely improve efficiency, or does it alter how we think? This study experimentally tested whether short-term exposure to narrow AI tools enhances core cognitive abilities or simply optimizes task performance. Thirty young adults completed standardized neuropsychological assessments embedded in a seven-week protocol with a four-week online intervention involving problem-solving and verbal comprehension tasks, either with or without AI support (ChatGPT). While AI-assisted participants completed several tasks faster and more accurately, no significant pre-post differences emerged in standardized measures of problem solving or verbal comprehension. These results demonstrate efficiency gains without cognitive change, suggesting that current narrow AI systems serve as cognitive scaffolds extending performance without transforming underlying mental capacities. The findings highlight the need for ethical and educational frameworks that promote critical and autonomous thinking in an increasingly AI-augmented cognitive ecology.


Big brands like Microsoft and Gap are using AI to create personalized ads for people -- and the results blow away ads written by humans

#artificialintelligence

Turns out, artificial intelligence isn't just helpful for powering chatbots and voice assistants. It may also be able to help brands create emotionally intelligent ads. A suite of big-name marketers like Microsoft and Gap have started relying on AI to optimize the content of their ads, tapping into ad-tech startups like Persado to generate personalized ads based on the language a user is most likely to respond to. Think of it as an AI-powered, automated copywriting machine. The Persado platform can be used across web, email, text, and social ads.


Video Friday: Robot Barber, Untethered iCub, and Aibo's Best Friend

IEEE Spectrum Robotics

Video Friday is your weekly selection of awesome robotics videos, collected by your Automaton bloggers. We'll also be posting a weekly calendar of upcoming robotics events for the next few months; here's what we have so far (send us your events!): Let us know if you have suggestions for next week, and enjoy today's videos. Only try this at home on April 1. You might remember the Flowbee hair cutting vacuum device from commercials back in the late 1980s.


When Artificial Intelligence and Social Media Marketing Collide

#artificialintelligence

Both artificial intelligence and social media marketing are getting a lot of attention nowadays because of their huge benefits and growth potential. They are benefiting both businesses and normal people in various ways. The investment has already been growing in the artificial intelligence, and the investment is further expected to grow by around 300%, according to the prediction made by the Forrester. Talking about the social media platforms, more than 2.5 billion people are already using various social media platforms as per the statistic. This is nearly a 1/3 population of the whole planet.


AI Predictions: 2018 is the make or break year for brands

#artificialintelligence

Artificial intelligence (AI) has increasingly dominated the news agenda in 2017. This was highlighted in November when the UK Government's Autumn budget included a £20 million investment pledge for businesses working in AI. With research from Deloitte showing that 85 percent of UK businesses plan to invest in AI by 2020, it's clear that firms across the board are waking up to its benefits and are starting to take decisive action. More and more brands are making headway with AI in digital advertising, from better audience insights and targeting to campaign measurement. The results are evident in more relevant, targeted and measurable campaigns.


5 Ways Machine Learning Will Transform Your Marketing

#artificialintelligence

Earlier this year, we ran an article explaining why machine learning is much bigger than Google and RankBrain. The technology isn't just making our search engines and devices more intelligent; it's transforming the way we approach and manage our marketing campaigns. The machine learning revolution has already begun and things are going to get a lot more exciting over the next few years. So, to give you a taste of what's to come, here are five ways machine learning will transform your marketing workflow. As things stand, most marketers are swimming in more data than they can handle.


AI is revolutionizing neuromarketing

#artificialintelligence

An unfortunate fact about humanity is that people lie. While this is a chronic issue for human relations, it's one that may be less of an issue for marketers of the future, thanks to non-human intervention. For most of marketing history, the best way to find out if consumers liked a proposed product was to ask them what they thought about it. But in focus groups especially, people tend to stretch the truth, undermining the value of the entire study. In recent years, AI has offered a huge boost to neuromarketing -- the science of reading consumers' minds to gauge their reactions to marketing stimuli.


?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+AtlanticScienceAndTechnology+(The+Atlantic+-+Technology)

The Atlantic - Technology

It makes a certain kind of sense that the game's connoisseurs might have wondered if they'd seen glimpses of the occult in those three so-called ghost moves. Unlike something like tic-tac-toe, which is straightforward enough that the optimal strategy is always clear-cut, Go is so complex that new, unfamiliar strategies can feel astonishing, revolutionary, or even uncanny. Unfortunately for ghosts, now it's computers that are revealing these goosebump-inducing moves. As many will remember, AlphaGo--a program that used machine learning to master Go--decimated world champion Ke Jie earlier this year. Then, the program's creators at Google's DeepMind let the program continue to train by playing millions of games against itself.


?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+AtlanticScienceAndTechnology+(The+Atlantic+-+Technology)

The Atlantic - Technology

There's a famous viral video in which a diver slowly swims up to a clump of rock and seaweed, only for part of that clump to turn white, open its eye, and jet away, squirting ink behind it. Few videos so dramatically illustrate an octopus's mastery of camouflage. But ignore, if you can, the creature's color, and focus on its texture. As its skin shifts from mottled brown to spectral white, it also goes from lumpy to smooth. In literally the blink of an eye, all those little bumps, spikes, and protuberances disappear. The project was entirely funded by the U.S. Army Research Office--and it's not hard to imagine why.


When Artificial Intelligence and Social Media Marketing Collide

#artificialintelligence

Both artificial intelligence and social media marketing are getting a lot of attention nowadays because of their huge benefits and growth potential. This feature can be used in various ways by the brands for developing their social media marketing strategies to further increase the reach and success of their social media marketing campaign. There are many creative social media marketers who are awesome at creating awesome contents. The various AI tools help them to collect the valuable insights from the data collected through various social media platforms to get incredible insights on the customer taste and preferences.