Big brands like Microsoft and Gap are using AI to create personalized ads for people -- and the results blow away ads written by humans

Turns out, artificial intelligence isn't just helpful for powering chatbots and voice assistants. It may also be able to help brands create emotionally intelligent ads. A suite of big-name marketers like Microsoft and Gap have started relying on AI to optimize the content of their ads, tapping into ad-tech startups like Persado to generate personalized ads based on the language a user is most likely to respond to. Think of it as an AI-powered, automated copywriting machine. The Persado platform can be used across web, email, text, and social ads.