AI Predictions: 2018 is the make or break year for brands

Artificial intelligence (AI) has increasingly dominated the news agenda in 2017. This was highlighted in November when the UK Government's Autumn budget included a £20 million investment pledge for businesses working in AI. With research from Deloitte showing that 85 percent of UK businesses plan to invest in AI by 2020, it's clear that firms across the board are waking up to its benefits and are starting to take decisive action. More and more brands are making headway with AI in digital advertising, from better audience insights and targeting to campaign measurement. The results are evident in more relevant, targeted and measurable campaigns.