AI is revolutionizing neuromarketing

An unfortunate fact about humanity is that people lie. While this is a chronic issue for human relations, it's one that may be less of an issue for marketers of the future, thanks to non-human intervention. For most of marketing history, the best way to find out if consumers liked a proposed product was to ask them what they thought about it. But in focus groups especially, people tend to stretch the truth, undermining the value of the entire study. In recent years, AI has offered a huge boost to neuromarketing -- the science of reading consumers' minds to gauge their reactions to marketing stimuli.