On the evening of January 6, 2021, Brad Parscale texted Donald Trump adviser Katrina Pierson about the insurrectionist assault on the US Capitol that had finally been quashed by police. "This is about [T]rump pushing for uncertainty in our country," wrote Parscale, who ran digital and data operations for Trump's 2016 campaign and managed his 2020 reelection effort before being replaced. This week I feel guilty for helping him win." "You did what you felt right at the time and therefore it was right," Pierson replied. "Yeah," Parscale answered, "but a woman is dead." The conversation continued, with Pierson texting, "You do realize this was going to happen." Parscale responded that Trump's rhetoric had "killed someone." Pierson countered, "It wasn't the rhetoric." Parscale was obviously blaming Trump for the storming of the Capitol and the death of Trump supporter Ashli Babbitt. In these private texts--which were not made public until mid-2022 during the House investigation of January ...

Marketing and technology have been great friends for the better part of the last 15 years. It seems it will be more critical in the coming years. Artificial Intelligence (AI), data privacy, and big data are not crucial to the customer experience. A recent study by the University of Florida College of Journalism and Communications scholars found that consumers' understanding of AI in marketing is intuitive but scattered. Consumers struggle to clarify the differences between AI and related terms like machine learning, deep learning, natural language processing, and robotics.

If you've stayed up-to-date with marketing-related news, you've noticed the term "persona" cropping up. The concept might seem mysteriously vague at first, but the name itself is a clue. As cookies are steadily phased out and certain targeting methods are dismantled due to increased privacy standards, marketers need to find new ways to reach prospective customers. That's where personas fit in. Put simply, a persona is a fictional avatar that represents a comparable segment of users within a client's overall audience.

SAN ANTONIO, July 07, 2021 (GLOBE NEWSWIRE) -- CloudCommerce, Inc. (CLWD), a technology driven provider of digital advertising solutions, today announced that it has retained Dr. Peter Holden, a leading artificial intelligence (AI) strategist and IP expert, who will assist the Company with the expansion of AI capabilities to its SWARM platform and development and protection of its intellectual property to protect these innovations. "Great teams require great players and Dr. Peter Holden is a great player in the world of applying Artificial Intelligence (AI) and cognitive technologies to real-world problems," said Andrew Van Noy, CloudCommerce CEO. "We are very fortunate to have Peter advising us as we continue the process of transforming CloudCommerce into a true technology company." Dr. Holden has spent the last 25 years leveraging advanced or'deep' technologies as both an investor as well as hands-on operator having established and/or led three tech funds to date and taken multiple companies through to sale or IPO. His relevant technical background, holding a Ph.D. in A.I. and a Honda Post-Doctoral AI Fellowship award from Tokyo University, has allowed him to help companies embrace new and emerging Machine Learning, Deep Learning and cognitive technologies which enable transformative changes to create a competitive advantage.

SAN ANTONIO, June 22, 2021 (GLOBE NEWSWIRE) -- CloudCommerce, Inc. (CLWD), a technology driven provider of digital advertising solutions, today announced that SWARM, the Company's AI-driven advertising solution, reduced media costs by more than 60% for Energy in Focus, a web based platform that showcases diverse information on energy in California. Based on the first-round results, the client has committed to a second round. Energy in Focus turned to CloudCommerce to better understand which creative initiatives would be best for their different audiences, such as b2b partners and its public advocacy audience. SWARM analyzed the top 5 previous posts from Facebook and used artificial intelligence to develop creative variations which ran on other media platforms. The result: the cost was reduced by more than 60%.