What Are Personas (And How Can They Help)? – Ai Advertising

If you've stayed up-to-date with marketing-related news, you've noticed the term "persona" cropping up. The concept might seem mysteriously vague at first, but the name itself is a clue. As cookies are steadily phased out and certain targeting methods are dismantled due to increased privacy standards, marketers need to find new ways to reach prospective customers. That's where personas fit in. Put simply, a persona is a fictional avatar that represents a comparable segment of users within a client's overall audience.