Revolutionizing Marketing with AI: Insights from Recent Studies and AiAdvertising's Approach - Revista Merca2.0

Marketing and technology have been great friends for the better part of the last 15 years. It seems it will be more critical in the coming years. Artificial Intelligence (AI), data privacy, and big data are not crucial to the customer experience. A recent study by the University of Florida College of Journalism and Communications scholars found that consumers' understanding of AI in marketing is intuitive but scattered. Consumers struggle to clarify the differences between AI and related terms like machine learning, deep learning, natural language processing, and robotics.